We are extremely proud to have been announced as one of three Australian wine websites finalists in the 2022 Wine Communicators of Australia Awards.
“The annual WCA Wine Communicator Awards recognise outstanding contribution to, and excellence in, wine communications in all forms.”
Wine Communicators of Australia
The winners were announced at the awards presentation dinner on the 23 November.
The re-build of the Patina Wines website had the objective of increasing direct sales, wine club membership, and visitation to the Cellar Door.
The site utilised all the PR that we had worked on to build brand equity through positive third party endorsements.
We created a sense of exclusivity for the Patina Wine Club, with a number of the wines offered as member only and others with members’ special pricing.
We continue to drive awareness of the brand and the wines with PR, and manage the website, ensuring that it is always up to date.
