What the media & our clients are saying about us.
“… he does excellent things for wine businesses.”
MIKE BENNIE
THE WINEFRONT
“… he is the number 1 most effective PR person in the Australian industry, for mine.”
CAMPBELL MATTINSON
THE WINEFRONT
“We have recently engaged Define Wine on a specific marketing/media campaign to promote our Pinnacle Series Wines under a new label and Winemaker. David Cumming’s knowledge and contacts within the Australian Wine Industry has long been well known for good reason. His professionalism and speed that he got our products to the wine writing community was excellent. Perhaps though David and Define Wine’s ability to understand what we needed, and the extra advice that was offered to make the program successful, was second to none. We will definitely be using Define Wine again and highly recommend others to do so as well.”
JAMES ROBSON
ROSS HILL WINES
“The response to the media exposure last year was incredible with sales and interest in the wine and my label increasing beyond expectations.”
LISA BRAY
LMB WINES, 2020
“I can highly recommend the marketing and PR services of Define Wine. David is professional, dedicated and efficient and has helped build our brand equity over the long term.”
GERALD NAEF
PATINA WINES
“Define Wine have consistently provided valuable knowledge and expertise to Angullong Wines on branding, packaging, direct marketing and public relations for over ten years.”
BEN CROSSING
ANGULLONG WINES
“I think you guys have been doing a brilliant job of beating the drum for the (Mudgee) region… the visibility of the region is significantly higher that it has EVER been.”
DAN TRAUCKI
WINE ASSIST
‘Define Wine is made up of great people; they are a professional operation, highly organised and flexible, making it a perfect fit for the marketing of Castle Rock.”
ROB DILETTI
CASTLE ROCK ESTATE
“Credit where it’s due. Definewine has to be one of the best wine marketers in the country.”
STEVE LESZCZYNSKI
QWINE
“Thank you for all the information and assistance you provide to us. You are far and away the best PR professional I deal with.”
NATHAN GOGOLL
EDITOR, WINETITLES
“Can’t recommend Define Wine highly enough! David, you’re awesome. Thanks for all you do.”
NICKY STEVENS
OWNER & GENERAL MANAGER, HUNTINGTON ESTATE
“Define Wine has been integral to the success of Swinging Bridge since we first engaged David in 2000. Not only from a marketing point of view, where has kept us focused and strategic, but also branding and business development. If I could give anyone some advice, whether starting in the industry or looking at the way forward, it would be ‘Do it right the first time’. Working with David this is going to be the case and in the long term will be an investment in your long term business sustainability.”
TOM WARD
OWNER & WINEMAKER, SWINGING BRIDGE WINES
“David is an excellent communicator, reliable and honest with his dealings and a true professional. I have relied many times on David to deliver critical information and have found him to be punctual, if not early with delivery, incredibly detailed and fantastic to work with. David is a leading wine communicator to media.”
MIKE BENNIE
FREELANCE WINE WRITER AND WINE JUDGE
“I have been associated with David on a professional level, in my capacity as wine writer and photographer for the wine industry, over many years. I confidently recommend his services as an outstanding exponent of wine industry marketing. David has quickly adopted and successfully employed new technologies through which he has delivered pertinent, clear, concise and well presented information and industry detail.”
SIMON HUGHES (AKA MAX CRUS)
WINE WRITER & PHOTOGRAPHER
“The Orange wine region has two advantages; it has consistently produced a series of very good wines in recent years, and has an active PR business supporting it (David Cumming of Define Wine)…