Public relations is more relevant to winemakers than ever before.
With an increasing appreciation of direct sales due to the squeezing of margins from traditional wholesale models, gaining and leveraging third party endorsement, along with using PR to build brand awareness and engagement is essential.
Define Wine Marketing & Communications ensures a return on your marketing investment. PR, and the use of the resulting media in leveraging sales, is paramount for a successful direct sales model.
Whether it is used to drive direct sales, or by your sales team to gain valuable distribution listings, third party endorsements are a key component of any long term brand marketing strategy.
Contact us to determine the best way to gain publicity for your brand and its story.