Good marketing hinges on good design. All of your marketing communications are leveraged by good design. The design needs to reflect and communicate your identity and brand proposition in an engaging manner.
Design also includes packaging and websites as well as marketing collateral, including tasting notes, tent cards, media kits, banners, signage and more.
We have a close relationship with a like minded marketing-minded designer. We have worked together on many projects with excellent results.
For example, the Patina Wines website, designed and built by ‘3 Blind Mice Design’ was a finalist in the 2022 WCA Wine Communicator Awards “Best Website of App”. This site exhibits great design, information, as well as ease of use by the customer. The backend links a range of platforms, such as eDM Campaign Monitor, Wine Clubs and online sales (via WooCommerce).
Castle Rock Estate is another site which marries design with usability (by both the winery and customers).
With regard to packaging design, we have assisted a range of winemakers including Slow Wine Co., Swinging Bridge ad Lowe Wines.
If you would like to discuss your marketing design, feel free to contact us.