Another year rolls to an end, marking our 20th year as Define Wine Marketing & Communications. We have continued to work with a range of great clients and have achieved a lot throughout the year. It is an ever-evolving industry with a bright future.
Our services span the full marketing spectrum, from design development and up-keep, websites and copywriting to public relations and more. We’re always happy to arrange an initial meeting to chat about your brand and see how we may be able to help.
We’d like to thank all of the wine media who have supported our clients during the year. We have received some lovely reviews and stories, testament to the quality of the wines being produced.
Have a safe and happy Christmas, and best wishes for 2026. My phone is always on, so if you need an ear, please give me a call.
Receive news from Define WineCongratulations to all of our clients who have had their hard work recognised this year. It’s important to stop and celebrate the successes.
First Ridge was awarded two Trophies, one for their 2025 Fiano and the other for the 2025 Vermentino. First Ridge is making a real name for themselves for these Italian varieties.
Slow Wine Co, released their inaugural sparkling wines from the famed Bantry Grove vineyard.
Castle Rock Estate continued their show success, with 6 Trophies at the 2025 WA Wine Awards. These wines are going from strength to strength.
Renzaglia Wines launched a new range of wines and website to match. The wines have been very well received and ring in a new era for the Renzaglia family.
Patina Wines have begun their next chapter with new owner Rod Shields taking the reins, under the guidance of Gerald Naef.
Robert Stein announced a major milestone with the official transfer of ownership to third-generation custodians Jacob and Gina Stein.
Angullong Wines, one of my oldest clients, made a number of updates to their labels, modernising them, to better reflect their values and high country vineyard.
Cooks Lot, with winemaker and owner Duncan Cook at the helm, continues to quietly create wines of exceptional quality.
Design Profile: SLOW WINE CO.
Slow Wine Co has released two new sparkling wines. The wines are made from fruit grown at their Bantry Grove vineyard, located on the volcanic slopes of Mount Canobolas (Gaanha-Bula) at an elevation of 960 metres. Planted in 1990, the vineyard supplies grapes for Slow Wine Co as well as for some of Orange’s most awarded sparkling wines.
The property has been in the Johnson family for three generations, dating back to the 1930s, and there is a nod to this heritage in the designs of these new celebratory wines.
The packaging was created by Orange-based design studio 3 Blind Mice and has been well received at the cellar door and in the trade. The launch comprised a media release and sample distribution, communication via their e-newsletter, and a casual event at Millthorpe’s Tonic Restaurant for members and guests.
Website Development: RENZAGLIA WINES
We recently launched the new Renzaglia Wines website and are really pleased with how the project developed. Before building the site, we worked with the client to define their brand proposition and establish brand guidelines. This stage is essential to ensure all branding is accurate and communicates their message effectively.
We then utilised WordPress with Commerce7, adding online store functionality along with wine club and CRM capabilities.
The success of the site stems from Renzaglia’s strong collection of images and content, as well as the seamless integration of Commerce7. The depth of the site is driven by effective storytelling. The development also included migrating existing Wine Club members to Commerce7 (offering a choice of traditional and subscription style clubs) and generating engagement through direct communication with members and their newsletter database.
Visit Renzaglia WinesNews & Media Releases
A key part of our work is public relations, which remains a vital element of successful wine marketing. We craft compelling media releases and coordinate sample distribution to ensure your wines, and your brand story, reach the right audiences. Third-party endorsements, podcasts, articles, and features not only build credibility but also create valuable content for your website, sales presentations, e-newsletters, and social media channels.
Our PR strategies are designed to maximise exposure, placing your wines in front of influential journalists, bloggers, and opinion leaders. By telling your brand’s story in a way that resonates, we help elevate your profile, generate media coverage, and drive tangible results, from increased cellar door visits to higher wine club subscriptions and retail sales.
Read moreWebsite Development: FIRST RIDGE WINES
Another new site launched during the year was First Ridge. It was designed by the team at On Brand Consulting, with Commerce7 providing the e-commerce functionality.
First Ridge is located at the top of the Mudgee Valley, and the architectural cellar door and stunning views needed to take centre stage on the site. Beautiful photography by local Mudgee photographer Amber Creative ensured the site was visually striking. As with all websites, ease of visitor experience and regular updates with news and reviews were paramount.
The resulting site has been a great success, with steady online sales and a well-subscribed Wine Club, receiving excellent feedback from the client.
Visit First Ridge wines